One of the consistent aspects in nightlife culture around the world is the importance of dance. As well as submitting ideas on what makes their country’s nightlife special, fans can enter an exclusive dance competition online. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences where finalists will compete in front of her for the winning spot. The winner may get the opportunity to join Madonna on her next tour as one of her dancers.

“What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world’s best unknown dancers,” said Madonna. “The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing.”

The Smirnoff Nightlife Exchange Project seeks to showcase and share unique nightlife the world over and as such the best dancers from around the world will be celebrated for their own particular style and flair. The application process for the dance competition begins today (18th August) and runs until October 10th. To enter, hopefuls need to submit a 60-second dance video. Entrants must be aged 21 years or over, for details on the dance submission process and terms and conditions, visit www.facebook.com/SmirnoffGB